NPR News: 01-20-2025 9PM EST
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NPR News: 01-20-2025 9PM EST
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In Taiwan, the Barbie Doll is history. The world's favourite plastic model is no longer made here, but is still revered - so much so that the town of Taishan has opened a museum to her. On show are bridal Barbies, Barbies in combat gear, Barbies in Chinese dresses. But, more tellingly, there are the grainy photographs of cheerful young women flocking from all over the island to work in a factory nearby. The factory was opened by Mattel, Barbie's American maker, back in 1967, and proved to be a trailblazer for the "outsourcing" phenomenon that made eastern Asia the workshop of the world. At one point, half the world's Barbies were made here. Within 20 years, Taiwan's labour force had moved up the prosperity ladder and, in 1987, Mattel moved on - to the Chinese mainland, where wages are lower. Now, the daughters of Taiwan's first Mattel employees are in computers and public relations.